Dana Kachan
CEO & Founder of The Opinion, startup advisor, author of viral articles about business & DESIGN
About
Dana Kachan is the CEO & solo-founder of The Opinion, a UK-based strategic PR & marketing agency specialising in Web 3.0, blockchain, fintech, decentralised finance, artificial intelligence, gaming, and emerging tech.
The Opinion provides digital marketing services for startups, enterprises, and investors/family offices. The company counts over 500 strategic partners in 15+ countries in Europe, the Middle East, and Asia today.
As a strategic marketing advisor, Dana Kachan guided multiple tech startups including NeurochainAI, Edge Video AI and others.
Ex-Chief Marketing Officer of the group of five companies under the BullPerks umbrella. Former personal PR strategist for tech entrepreneurs.
During her career, she consulted over 70 businesses in the fields of Web3, AI, smart home electronics, gaming, crypto, product design, VR, and software development.
Her growth marketing strategies helped entrepreneurs bring their businesses to the next level within 2-3 months. Dana’s portfolio features multimillion-dollar sales for tech startups, including the $5.5M NFT sale for GamesPad, the $1.5M crowdfunding campaign for Web3War, and others.
>> TRACK RECORD
>> MEDIA
She is the author of 3 books dedicated to product design, logo & brand identity, and UX/UI design published in collaboration with Fireart Studio.
Her articles about business and leadership have consistently gone viral, remaining among the most-read pieces even three years after their publication. They have been featured as top stories in major outlets such as Yahoo Finance, Entrepreneur.com, and UX Magazine, with journalists continuing to reference her work in their publications.
Dana’s articles on Medium, covering topics in graphic and product design, have each received between 40K-87K reads and have been regularly cited by leading design media over the years.
>> ART BACKGROUND
Dana’s academic background in art, design, and sculpture, helped her bring a creative perspective to visual storytelling and the tone of voice for her ventures and clients.
Her refined feeling of trends, artistic sensibility, and education help her develop an exclusive personal style and image for her clients.
While working in the tech industry, Dana continues to draw her greatest inspiration from the art world, frequently attending art fairs and galleries in London and across the globe.
>> IMMIGRATION & EXPLORATION
With immigration to 4 countries (France, Cyprus, Poland, and the UK) and traveling to over 25 countries, Dana’s story is a lot about self-discovery and cultural exploration.
Her love for epics and the history of ancient civilizations motivated her to travel to extraordinary places such as India (entire Northern India & Ladakh), Nepal (Himalayas), Egypt (Cairo, Luxor), Italy (Pompeii, Rome), Greece (Athens) and many others.
Dana’s entrepreneurship started early. As a 10 y.o. child, she started to create designer clothes and sell it to her schoolmates and their friends.
During her university years, she combined her studies with entrepreneurship too. Among her first entrepreneurial endeavors - a school of Eastern art for adults, an e-commerce gemstone business, and other ventures.
Entry into the tech industry marked a new chapter in her career. During her full-time roles at tech companies, she continued her independent marketing consulting practice which helped her fast-track business experience, establish a reputation as a marketing advisor, and start her own entrepreneurial journey in tech.
She also believes that tech is just one chapter in her journey, with much more ahead because…
>> THE START OF CAREER
‘‘Life is continuous self-reinvention”
- Dana K.
Articles in big media
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4 Lies About Marketing That Tech Startups Need to Stop Believing
Each product launch experience teaches you new lessons. I would like to share some lessons that startup life taught me. In this article, I'll uncover four of the biggest lies about what makes tech startups successful, as well as a few marketing management tips. (Entrepreneur.com).
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Ultra-Luxury Brands Through the Prism of Gal Yosef’s Cartoon Aesthetics
There are things you can’t buy, including a unique vision of the world and the ability to express it creatively. I had a chance to interview the self-taught prodigy who is becoming one the most influential digital artists of our time - Gal Yosef (Hackernoon.com)
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The Era of Metaverse Marketing
Think of a Ferrari test drive on the virtual streets of Paris, Los Angeles, Bangkok, or any other destination in the world. Or, would you like to travel to ancient Pompeii or a luxury resort in a second? Many limitations will be removed: geo-location, finances, and time, for example. (VentureBeat.com)
Press Coverage
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Press Coverage /
Weekly PR insights
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Marketing Secret of $5.5M NFT sale
One of the biggest cases in my portfolio was the NFT sale for GamesPad for $5.5M, with NFTs being sold in just 3 days. The main marketing ✦ SECRET of that sale and a very underestimated element: STORYTELLING.
I know some tech folks might roll their eyes🙄and say, "Nah, no way a nice story can drive sales."😆
But here I am, the person who led the marketing campaign, and here are the numbers. Everyone is free to make their own conclusions.🎓That was the NFT collection of 5 types of beautifully designed cyborgs…
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Victim of copycats or trendsetter?
When someone copycats you - is it good or bad for your reputation? The short answer: my congrats, you’re a TRENDSETTER. 👏
People often get annoyed when others try to copycat their work, style, signature accessories, and even behavior. Considering yourself as a victim of copycats or a trendsetter - just a matter of choice.
For my big surprise, our clients and I sometimes face situations when someone tries to copycat the elements of personal style or even nuances of business positioning. Right, because only something unique and valuable can become the target of copycatting… -
Survival guide for first-time startup founders
The first truth: being really, really good at your craft (as a proofessional) makes only around 30% of your success. What compounds the other 70%? Let's break it down.
1/ ✦ Your business acumen (business instincts). Subjective view: it either comes in the original package of your personality or you can acquire it through trial and err.
2/ ✦ Your "stubbornness' and believing in yourself. The number of times I was told I would fail? Too many to count. Can’t count all the times when I was criticized for my views and independent thinking, which helped me in business.
Research Work
Contributor to “Metaverse: Emerging Business Opportunities” research paper by GamesPad.
The research paper has also been contributed by
Yat Siu (Co-Founder of Animoca Brands)
Gal Yosef (the world-famous 3D artist that worked with Dior, Puma, Nike)
Shawn Mims (American Rapper, Co-Founder of Cre8tor.app)
Travis Wu (Co-Founder of Highstreet)
Wahid Chammas (Chairman of Faith Tribe)
and others.
Contributor to “Global eCommerce Trends” report by Divante & Kantar, the chapter dedicated to innovative marketing and AR/VR technology.
The research paper has also been contributed by
Conor McGann (Mobile UX Specialist at Google)
Jackub Strelczyk (Director of E-Commerce at Lacoste)
James Hickson (Founder & CEO of Bloom)
and others.