Dana Kachan

Digital Marketing and Strategic PR 

in High Tech and Web 3.0

Innovation

Creativity

Strategic Approach

Innovation ✺ Creativity ✺ Strategic Approach ✺

About


Dana Kachan is a strategic PR & digital marketing consultant, business author, and contributor to Entrepreneur, VentureBeat, Yahoo Finance, UX Magazine, and other big media.

Ex-Chief Marketing Officer of a group of companies under the BullPerks umbrella. Experience in high-performing go-to-market strategies for Web2 and Web3 companies.

Successful cases of NFT sales, including the GamesPad Initial NFT Offering that sold over $4.5M in one day. Extensive expertise in token launch marketing strategies for crypto startups.

The organizer of two podcasts BullCaster and GamesHUB that featured executives from world-renowned brands such as Accenture, Shima Capital, Coinbase, OKX, KuCoin, NFT.NYC, Outer Edge LA, Cointelegraph, Forbes, and others.

As an independent expert, Dana collaborated with global brands such as Google Assistant, Pipedrive, Voice AI Summit, Modev, and others.

Press Coverage


Research Work


Metaverse Research Contributor

Contributor to Metaverse: Emerging Business Opportunities research paper by GamesPad.

The research paper is also contributed by

  • Yat Siu (Co-Founder of Animoca Brands)

  • Gal Yosef (the world-famous 3D artist that worked with Dior, Puma, Nike)

  • Shawn Mims (American Rapper, Co-Founder of Cre8tor.app)

  • Travis Wu (Co-Founder of Highstreet)

  • Wahid Chammas (Chairman of Faith Tribe)

    and others.

AR/VR Marketing Research Contributor

Contributor to Global eCommerce Trendsreport by Divante & Kantar

The research paper is also contributed by

  • Conor McGann (Mobile UX Specialist at Google)

  • Jackub Strelczyk (Director of E-Commerce at Lacoste)

  • James Hickson (Founder & CEO of Bloom)

    and others.

Author

Author of the book "Business-Driven Digital Product Design". The book was recognized as the #2 Product of The Day on ProductHunt.

Author of viral articles about business and product design. Dana was recognized as the Top Product Design Writer on Medium. Some of her Medium articles received over 87K views.

According to the editors of the UX Magazine, her article Gamification in UX Design: Designing Fun Experiences for Serious Situationshas remained the most-read even after 2 years.

Industries of expertise

  • Fintech

  • Crypto

  • Metaverse

  • GameFi

  • NFTs

  • Digital Product Design

  • Artificial Intelligence

  • Smart Home

  • AR/VR Development

  • Cinematics & Animation

  • Graphic Design

  • Software Outsourcing

  • Interior Design

  • SaaS Products

  • Art

Services

    • Strategic PR advisory for founders and CEOs

    • Assistance in writing and publishing Op-Ed articles in big media

    • Building a thought leadership image online

    • Establishing the founder’s positioning and reputation in a specific region for business purposes and networking

    • Speaker engagements, introductions to big conference/event organizers in New York, Los Angeles, Miami, London, and Dubai

    • Introductions to Web3 and business podcasts

    • Development of the personal PR strategy and publicity management

    • Your personal PR advisor you can rely on

    • Digital marketing consultation for business. Analysis of current marketing, growth strategy development, marketing roadmapping

    • Consultancy in launching new products and entering new markets

    • Advisory in rebranding, formulation of a compelling brand value proposition

    • Development of progressive business growth and positioning strategies

    • Consultancy in content strategies, PR, SMM, advertising, and customer engagement.

    • Product-market-fit research

    • Formulating a USP (unique value proposition) for new products/projects

    • Investment pitch deck creation

    • Go-to-market strategy development

    • Important PR and marketing connections for startups

    • Media relations. Project promotion in big media

    • On-going support and advisory for efficient business growth

    • Strategic PR consultation for business

    • Business promotion in big media

    • Introductions to podcasts, event organizers, journalists, and other important PR connections

    • Management of massive PR campaigns